Hello : Oi

Design for good

Learn the principles of modern UX Design and get busy with some interesting practical activites.

Here we give free access to the resources included in the printed and digital versions of our book. Watch the flip-through video, read the reviews, try some activities and absorb the visuals.

You'll find that our approach to User Experience Design takes a very wide view from the start. It is not hampered by considering just a few elements of a design production process. It looks to discover the wider experience of the people who designers expect to use their work. It is a gentle manifesto that encourages new designers to develop empathic thinking, recognise when user error is really a design fail and to engage in genuine user research.

Your new way of thinking is now available from all good booksellers.


Find a copy
Inside a Tesla motor car. Photo by Roberto Nickson.
unsplash-logoAmélie Mourichon