Welcome : Oi

Design for good

This website is a companion to the printed and digital versions of our book. If you are learning about User Experience Design (UX) then sign-up and access all the content on this site for free.

Our approach to User Experience Design is fundamental and open. It is not hampered by considering just a few elements of a design production process. It looks to discover the wider experience of the people who designers expect to use their work. It is a gentle manifesto that encourages new designers to develop empathic thinking, recognise when user error is really a design fail and to engage in genuine user research.

Think of it as a creative challenge. Make people happy.

The new edition is now available from all good booksellers.

The view inside a Tesla automobile

Privacy Policy

About Us

We are Actibility Limited, a UK company delivering a range of products and services to the digital design industry. In this document the ("website") refers to the online content that can be accessed at the URLs https://uxdesign.live and https://uxto.me

The website has been created to support our work, including printed publications and associated online design resources. The website is completely independent of other companies, including our publishers Bloomsbury/Fairchild.

Your Privacy

When you sign-up to our website we store your name and email address in a private database. We do not collect data on behalf of other companies or share the data that you provide to us with other companies or businesses. The Welcome email that we send you to confirm your subscription includes an ‘unsubscribe’ link. This link is also included in subsequent newsletters sent to your registered email address. Should you wish to unsubscribe, click the link and your details will be removed from the database. If you do this by mistake then you will need to sign-up again.

We use browser cookies to manage the way that the website responds to visitor requests. These are either automatically deleted by systems or they can be manually deleted by you, using the features of your web browsing software. We log visits to the website using information that is processed in a way that does not identify our visitors.

Google Analytics

In order to keep the website working effectively we use Google Analytics, a web data tool provided by Google Inc. ("Google"). Google Analytics uses cookies that can track your preferences when you visit our website. The information generated for this purpose (including the IP address) is anonymized by default so that it cannot be used to identify you. The data is only analyzed for reports after anonymization. The information generated by these cookies is generally transmitted to and stored on a Google server in the United States. As a user of our services, you can opt out of the use of cookies by changing your browser settings at any time.

You can prevent the data generated by the cookie and related to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing a browser plug-in (IP anonymization). However, Google first truncates your IP address within Member States of the European Union or other contracting states to the Agreement on the European Economic Area. The current link is: https://tools.google.com/dlpage/gaoptout?hl=gb

More information on usage conditions and data protection in Google Analytics can be found here: http://www.google.com/analytics/terms/gb.html

This privacy policy was last updated on the 15th November 2019. If you have any questions or comments please direct them to: hello@actibility.com